A first month
Thirty days, dated.
Hiring one person to run your social media is a strange purchase, because for the first week or so nothing visible happens. Here is what is happening instead, in the order it happens. The dates move. The order does not.
Day 0
You send the first message
What the business is, and what you wish people already knew about it. Two sentences is plenty. This is also where the practical things get settled: which platforms you actually use, and which of English, Spanish or Korean your customers answer in.
Day 2
The audit
A brand audit and social media review of what already exists. Not a scolding. The point is to find out what the account is currently saying about you, which is rarely what you think it is saying, and what it is currently reaching.
Brand marketing and strategy
Day 4
Audience and message
Who the account is for, and the one thing it is going to keep saying to them. Everything after this hangs off that sentence, which is why it comes before any content gets planned rather than after.
Brand marketing and strategy
Day 6
The plan for the month
A content calendar: what goes out, when, and on which platform. Written down and shared, so you can see the month before it happens and say no to anything that is not you.
Social media management
Day 9
The shoot
On location, at your place, with your product and your staff. Photo and video in one session, shot against the plan rather than shot and then sorted out afterwards. This is the day the month stops being abstract.
Content creation
Day 12
First posts go up
Captions written in your voice rather than in a studio voice, and formatted for the platform they are on rather than copied across all of them. If something reads wrong, this is the cheapest moment to say so.
Social media management
Day 14
The comments and the DMs
Community engagement starts once there is something to engage about. Questions get answered while you are serving somebody, which is the part of social media that quietly costs a small business the most.
Social media management
Day 20
The middle check
Two weeks of real numbers is enough to see which of the planned posts were right and which were a guess. The back half of the month gets adjusted rather than run out of politeness.
Account monitoring and analytics
Day 26
A second shoot, or a top up
Depending on what the middle check said. Sometimes a full session, sometimes an hour to get the three things that were missing.
Content creation
Day 30
The report, and what month two does differently
Analytics read as decisions rather than sent as a screenshot: what reached people, what did not, and the specific thing that changes next month because of it. Long term growth is the stated goal, so the first month is a baseline, not a verdict.
Brand marketing and strategy
Things that are true on every one of those days
- You are dealing with Lillian, not with an account manager. LP Collective is one person.
- Services can be bought individually or combined. Nothing here forces the whole month.
- Packages are built around your goals rather than sold as tiers.
- Instagram, Facebook, TikTok and LinkedIn, in whatever combination you already use.
- English, Spanish and Korean.
Day zero is a message
Send what the business is and what you wish people knew about it, and she will tell you what the thirty days would look like for you.
Start day zero